7 Strategies to Help You Get Your First 1000 Followers on Instagram

This year, Instagram has surpassed 700 million users. Out of them, 400 million use the app on a daily basis. That’s enough potential to make any marketer’s heart beat faster.

In fact, Instagram has had quite an impressive rise. It is now the third most used social network in the world. In its brief existence, it managed to surpass veterans like Twitter, Reddit and LinkedIn.

image via DreamGrow

So, what can a marketer do to tap into this amazing potential? Aside from paid ads, of course.

Well, the good news is that, unlike Facebook, where the organic reach is very, very low and businesses are forced to pay for ads if they want to boost their reach, Instagram can offer your brand quite a lot of visibility even without ads.

Of course, as I always advise my clients, ads are the best way to make an impact and make it quickly. But whether you pay for ads or not, there are a few things that you can do to boost your reach and grow your follower base.

Let’s take a look at what you can do with a brand new account in order to get it past first 1k followers.

Here Are 7 Tips to Get Your First 1000 Instagram Followers:

1. Connect Your Facebook and Instagram Accounts

This way, your Facebook fans can follow you on Instagram, too. You can always go the extra mile and ask your Facebook community to check out your Instagram profile.

The best thing about this strategy is that it will get you exactly the type of followers you need: loyal brand advocates that want to see more of your content. Thus, you won’t just get new followers; you will also get a high engagement rate.

2. Join the Conversation

Remember that Instagram is a social network. If all you do is post your own content and wait for the followers to start pouring in, you won’t get too far.

Start liking others’ posts and commenting on them. Aim for engaging with 100 posts from other accounts every day. For optimal results, comment on photos and videos that are no older than two days.

3. Mention Relevant People or Brands

Use “@” to mention other people in your captions and comments. If it’s relevant, you can even tag them in your photo.

This is a strategy that I successfully used for a beauty brand’s account I manage. I noticed that mentioning popular Instagram accounts and influencers got us a lot of traction and roughly 5 to 10 new followers for each post that mentioned other people.

Please note: Mentioning irrelevant people or influencers that haven’t even heard of your brand will get you labeled as a spammer. You may attract a couple of followers in the short run, but you may also be reported by the people that you tag abusively. Make sure that everyone you mention or tag is relevant for the post and open to such interaction.

4. Add Your Location to Every Post

You can do this easily by connecting your Instagram account with Foursquare. How does it help, you ask?

Well, it’s quite easy: Instagram’s search results are location-specific. For instance, if someone searches for #restaurants or #dinner, the first results that appear are those closer to them.

This is especially advisable for local businesses who want to attract a very specific audience. For even better results, you can also add hashtags with your location.