Virtual networking is using social media as a platform for networking. It’s an especially useful tool for introverts: those who are shy and feel uncomfortable at initiating and making the small talk needed in face-to-face networking. Benefits associated with virtual networking are:
That doesn’t happen when you network virtually.
You can quantify your targets at your own pace, and from the comfort of your office. You can filter connections; conduct research; and investigate and leverage common connections. Time is used more efficiently and strategically via precision targeting,
Virtual networking has worked for me. I have generated tens of thousands of dollars in revenue; booked top-tier media interviews for myself and my clients; and have spoken at such prestigious venues as the Pentagon – all because of virtual networking..
In my next article, I’ll provide tips on how to use virtual networking to its best effect.
Jennefer Witter is the CEO/Founder of The Boreland Group, a New York City public relations agency specializing in corporate and executive visibility. TheStreet.com recognized TBG as one of five black-owned PR firms in the country “making a buzz.” Witter is the author of “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed” (AMACOM).