The Ins and Outs of Virtually Networking – Part 1

Virtual networking

Virtual networking is using social media as a platform for networking. It’s an especially useful tool for introverts: those who are shy and feel uncomfortable at initiating and making the small talk needed in face-to-face networking. Benefits associated with virtual networking are:

  • It’s successful. When done consistently and strategically, virtual networking can be just as successful – if not more successful – than traditional networking.

  • It’s precision targeting. How many of us miss out or overlook potential connects at traditional networking events such as conferences, tradeshows, and the like?

That doesn’t happen when you network virtually.

You can quantify your targets at your own pace, and from the comfort of your office. You can filter connections; conduct research; and investigate and leverage common connections. Time is used more efficiently and strategically via precision targeting,

  • It’s reach. You can network from your desk with anyone in any part of the world. You’re not limited by your physical space…or even be in the same room or city! The broader your defined network reach is, the greater the opportunity for you to achieve your objective.

Virtual networking has worked for me. I have generated tens of thousands of dollars in revenue; booked top-tier media interviews for myself and my clients; and have spoken at such prestigious venues as the Pentagon – all because of virtual networking..

In my next article, I’ll provide tips on how to use virtual networking to its best effect.

Jennefer Witter is the CEO/Founder of The Boreland Group, a New York City public relations agency specializing in corporate and executive visibility. recognized TBG as one of five black-owned PR firms in the country “making a buzz.” Witter is the author of “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed” (AMACOM).