Marketers will be really gearing up their digital advertising in the first two quarters of 2019. They are realizing both the potential and necessity of focusing on Instagram to attract consumers to their brand and products. Instagram has a smaller audience in comparison to Facebook, however Instagram's community is much more engaged.
According to Socialbakers, Instagram is the go-to for capturing quality engagement within smaller communities.
Brands are beginning to realize the value of engaging with and collaborating with these smaller communities. You will be noticing a lot more Micro-Influencers working with brands as Brand Advocates, Influencers and Spokespeople.
Micro-Influencers generally have less than 10,00 followers. Most people know that big-name celebrities and reality stars are not really using the products they're promoting. Authenticity is essential on social media and many brands are now on board with this.
Brands will be looking for Micro-Influencers that have a very engaged following and that align with their brand. If you're just starting out and don't have a lot of followers, don't worry about this.
Create great content that is true to your values and brand. Then, reach out to brands that you would like to work with. They don't have to all be big brands. Especially, if you're just starting out.
Brands want to see that you've worked successfully on other campaigns and will look at the rate of engagement( likes+comments divided by followers x 100). Likes and comments are most important, so make sure to target with the right content and hashtags to drive maximum results.